6 Darling St, South Yarra – Using VR to showcase five levels of townhouse luxury

Welcome to the new way of selling property off-the-plan


Sales agents Colliers International and developer LuxeHaus Group wanted a modern approach for their sales and marketing.

They were attracted by the cost savings that a virtual display suite can provide compared to a traditional display suite, and so decided to deploy Lucid Vue’s Virtual Reality in the existing dwelling on the development site.

The suite included an area for the Virtual Reality user to walk around freely whilst inside the virtual world, and a wall-mounted TV to display the vision from inside the virtual world to make it a multi-user experience.

Meanwhile, 3D renders and other imagery are displayed like artwork in a gallery, and a comfortable space is provided for the agent and buyer to talk.

Our virtual reality application showcased every room in the five-storey townhouse, from the basement garage with built-in wine cellar, to the stunning rooftop terrace and gorgeous views.